We strive to prioritize and focus on what is really important. Our decision-making process should always factor in death, acceptance, and blessings to ensure we have a disciplined process that prioritizes these critical factors.

As we execute short-term projects, we are also focused on long-term impact. We do not sacrifice long-term value for short-term results. We invest time in designing and maintaining our projects for a sustainable impact.

We demonstrate and promote the beautiful teachings of Islam through good character, conduct, and demeanour in all of our interactions including leadership, staff, volunteers, donors, partners, and beneficiaries.

Our commitment extends beyond merely speaking the truth. We ensure that our words resonate with the truth they convey. We do not hide or shy away from answering questions, even if the truth will be difficult to hear or to say.

We deliver results in a timely fashion and with high quality. Whether it be our volunteers, beneficiaries, donors, or staff, we respect them by being honest and fulfilling our commitment.

We accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expenses. We measure the impact of new resources to ensure value for money spent.

We value and strive for meritocracy and excellence. We have relentlessly high standards. We are continually raising the bar to deliver a better and bigger impact while improving and streamlining our processes.

We create and communicate a bold direction that inspires results. We think differently and look around corners for ways to serve. We are never done learning and always seek to improve ourselves.